The Jeff Wise Blog

Gladwell’s Stickiness Problem

The aughts been a good decade for Malcolm Gladwell. The  reigning king of urban intellectuals has never not had a book among the New York Times’s top 10 bestsellers since his first book, Tipping Point, debuted in 2000. (Currently, he has four.) With so much success, of course, invariably come brickbats. The latest volley of slings and arrows has arrived from the direction of Steven Pinker, the Harvard psychology professor who, reviewing Gladwell’s book What the Dog Saw in the New York Times Book Review last month, declared that the author “unwittingly demonstrates the hazards of statistical reasoning and… occasionally blunders into spectacular failures.”

As someone who has just published a somewhat Gladwellian tome myself, I have a somewhat different perspective. The problem, I’ve discovered, isn’t just that Gladwell is wrong. It’s that his formulations are so darn sticky. Read the rest of this entry »

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Can Handwashing Save Us?

flu particlesThe nation is suffering from a shortage of swine flu vaccine, leaving millions at risk of infection from a potentially deadly pandemic. Fortunately, the experts agree that there’s a simple and effective precaution that we can all take to help keep us healthy: wash our hands. Here, for instance, is an excerpt from USA Today’s article “Stay safe from swine flu with 3 simple steps.

Studies prove that hand-washing dramatically reduces the spread of infection and is even a lifesaver. Even before the outbreak of swine flu, the World Health Organization reported that regular hand-washing — after using the toilet and before eating — could save more lives than any other medical intervention…

The Centers for Disease Control seconds the motion on its swine-flu advice page:

Wash your hands often with soap and water. If soap and water are not available, use an alcohol-based hand rub.

Here’s the medical-advice web site Suite 101:

Handwashing is the single most important measure to prevent the spread of infections, including swine flu.

And so on. There’s just one problem, however. There’s no scientific evidence that this advice has any scientific foundation. In fact, a recent Canadian study found that handwashing did nothing to prevent flu transmission. “Most transmissions of flu virus are through respiratory secretions — coughing and sneezing,” says my brother-in-law John Emy, who practices internal medicine here in New York. Essentially, clouds of fine particles laden with virus waft thru the air, get inhaled, and infect a new host. The hands have nothing to do with it.

Why, then do medical authorities continue to recommend handwashing as a preventative measure?

Well, one could argue that when it comes to swine flu, handwashing is at worst harmless. And it has indeed been demonstrated to help prevent transmission of other diseases, so it’s a worthwhile habit to get into. And in the short term it will at least give healthy worried folks something to do. As I write in Chapter 11 of Extreme Fear, taking constructive action in the face of danger helps to reduce fear. So if the public believes that washing their hands will help them survive the coming flu season, perhaps that’s a good thing in itself.

Let’s not get lulled into complacency, however. As the New Scientist points out in its excellent article on the topic, handwashing is just one of several ineffective measures that the general public believes can keep them safe. Getting plenty of rest, drinking lots of fluids, and eating organic foods are all things that will, in fact, do nothing to prevent swine flu transmission. They’re just comfort blankets, and the downside of comfort blankets is that they can demotivate you from taking constructive action. The reality is that only vaccination offers demonstrated protection the flu. As soon as you can, get that shot.

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Interviews with the Author

Thinking About Fear & the Brain

If I find myself in a severe crisis, will I be able to keep it together? How can I control anxiety and panic? Is it possible to lead a life less bounded by fear? These are the sorts of questions that I'll be exploring in this blog, an offshoot of my book, Extreme Fear: The Science of Your Mind in Danger, published on December 8, 2009 by Palgrave Macmillan.

Video Introduction

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