Some people like to relax on vacation. Sit by the pool, sip a dacquari, work on the tan. Not me. For me, nothing’s more refreshing and invigorating than stimulating the fear circuitry a little bit. I’m not talking about putting my life in danger; just stepping outside my comfort zone, discovering something new about the world and about myself. And I’m not alone. Adventure travel is the fastest growing segment of the travel industry. Never have there been so many people who want to see and experience the farthest corners of the world, and never have there been so many adventure-tour companies, of such high caliber, offering such a wide range of destinations and activities.
Adventure isn’t just about escaping into the wild, of course. It’s about engaging and committing yourself no matter what you’re doing. “People today have the mindset of wanting to master things,” says Keith Walden of Virtuoso, a network of luxury travel agencies. “They want to go and dive in and learn and be hands on.”
Why? Because of how the brain is wired, of course. Read the rest of this entry »